A native of La Crosse, Bruce has served in various executive leadership positions in rural health care organizations in Wisconsin, Minnesota, and Iowa since 1986. He obtained a Master’s Degree in Hospital Administration from the University of Minnesota, and is a Fellow of the American College of Healthcare Executives. He was selected as the Chief Executive Officer of The Richland Hospital, Inc., in 2015.
As Chief Executive Officer, he is responsible to The Richland Hospital, Inc.’s, Board of Directors to provide overall guidance and direction to the organization. In this capacity, Bruce is part of The Richland Hospital Foundation team, helping to enable donors to make meaningful improvements to local health care services. Additionally, Bruce is a member of the Richland Economic Development Board, a partnership of Richland County and Richland Center, as he firmly believes advancing the health of area residents is dependent in part on their economic health. He is also a member and past president of the Rotary Club of Richland County. Bruce and his wife, Betsy, reside in Richland Center.