Birth Center

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The Joan Woodman Orton McCollum Birth Center at Richland Hospital



Welcome to the Birth Center!

At Richland Hospital, we understand that you want to deliver at a hospital that demonstrates an on-going commitment to standards of medical excellence and has a proven track record of friendly, helpful and welcoming staff. At Richland Hospital, we demonstrate our commitment to medical excellence and patient care, comfort and satisfaction each and every day.

Mother with her infant daughter in Richland Hospital Birth Center

Birth Center Resources

Other Resources:

Preparing to Parent Newsletter thumbnail image


Check out the Parenting Newsletters and other resources available at the University of Wisconsin Extension Parenting website




2006 Richland Hospital Birthing Center Video

The following video includes the story of one couple’s Richland Hospital experience when their baby daughter arrived two months premature.

The Medical Expertise You Require

Richland Hospital has been named a TOP 100 Critical Access Hospital based on a rigorous review of the hospital. We are proud of the exceptional hospital-wide commitment that resulted in this recognition. At The Richland Hospital Birth Center, we also pride ourselves on the professional standards we maintain. We are 1 of only 10 hospitals in Wisconsin (and 1 of only 172 hospitals in the nation) to have met the requirements for and been designated a Baby Friendly Hospital. Richland Hospital typically delivers over 175 babies a year. Every day, each new life amazes us.

In addition to the recognition the Richland Hospital and the Birth Center has received, we are committed to providing the advanced equipment and techniques, comfortable surroundings, and modern facilities essential to the best possible birth experience. For example, a state of the art Operating Room was recently built in the unit so transport time to the OR if needed, is minimal.

The Environment and Safety You Want

Richland Hospital Birthing Suite. Low light level, quilt on the bed, balloon, flowers and teddy bear on nightstand. Comfortable chair beside the bed. Stenciling on wall says "Baby, A New Beginning."

Our recently renovated birthing suites feature comfortable and welcoming furnishings and a soothing design and color scheme.

We offer the Hugs Infant Protection System® which eases new parents concerns about the safety of their baby while at the hospital. The Hugs Infant Protection System works in a number of ways. Each infant wears an unobtrusive, soft, tamper-proof Hugs tag attached around his or her ankle. A computer console in the Birth Center nurses station displays floor plans of the facility showing tag locations with monitored areas and doors indicated. Alarms are generated if the strap is cut or tampered with, if the infant is moved to an unauthorized zone, or if the tag’s signal is no longer detected. System features also include activation of other devises like the hospital’s security cameras, door locks, overhead paging systems, pagers, sirens and elevators. In addition to these features, Richland Hospital has the Kisses component of the Hugs system in place. Each mom is given a small tag that is bonded with her infant’s Hug tag. Nurses are alerted of a mismatch with an audible indicator.

Help Before and After Birth

Richland Hospital's publication for expectant parents entitled "Preparing for The Birth of Your Baby."

Your doctor will help you prepare for the birth of your baby during your appointments. Expectant parents who plan to have their baby at Richland Hospital will also receive our publication Preparing For the Birth of Your Baby which addresses the topics listed below.

  • What to Pack For Your Stay
  • Signs & Symptoms of Labor
  • Relaxing, Breathing and Positioning
  • Pain Management and IV Medications
  • Feeding Your Baby
  • Visitor Restrictions & Recommendations

Breastfeeding Support
The benefits of breastfeeding are many and much is known about how to help new mom’s successfully breastfeed their baby. We have extensive training and will spend one on one time with moms and their newborns to offer any assistance that may be needed. Lactation specialists are available 24-hours-a-day, 7-days-a-week to support new moms. Information on positioning, latching on, breastfeeding breast care, mom’s nutritional needs and more is available. In addition, the Richland Hospital offers pre-natal breastfeeding classes and monthly Breastfeeding Support Group meetings.

Newborn Hearing Screenings
Babies born at Richland Hospital are screened for hearing impairment using the ‘gold standard’ in newborn hearing screening The Algo Newborn Hearing Screener tests the baby’s entire hearing pathway. Parents have the results prior to discharge from the hospital. Learn more

Car Seat Assistance
Members of the Birth Center staff are certified technicians and can help you make sure your infant is secured properly in a safety seat. Learn more

Pain Management – Your Way

Labor is a natural — although, sometimes challenging — process. No two women have the same perception of labor pain, and no two labors are exactly alike. Ultimately, you need to choose pain management options that are right for you.

Your physician will discuss pain management options with you and help you learn about the various options available for pain management. Should you want an epidural during delivery, this would be administered by a member of the Richland Hospital Anesthesia team. Learn more

A Birth Center Staff, Second to None

Our nurses have a love for children and a love of life that shows. You will see it in the small personal gestures – the look in their eyes when they hold your newborn, the kindness they show to all new parents and their families, and their attention to detail.

New parents tell us that what matters most are the people who care for them and their new baby. Simply put, our people are the best. Your birth experience starts long before you enter Richland Hospital Birth Center and continues throughout your child’s lifetime and during your stay with us, we consider it our privilege to assist you and your family in welcoming your baby into the world.

At Richland Hospital Birth Center, we treat you like family.

A pregnant woman looking at her laptop computer

Childbirth eClasses

Our online childbirth eclass is the perfect alternative for busy parents needing a flexible class schedule or for moms on bed rest. Learn more.

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